Q&A with Derek Birkett, One Little Indian
What is your inspiration for your label?
The driving inspiration was for independence and to give artists complete creative control.
I was in a band called ‘Flux of Pink Indians’, an anarcho-punk band and the label was started to put out Flux’s records. It was originally called Spider Leg Records, but was changed to One Little Indian when I left the band.
Do you have any influences outside of music in how you run your company?
People… Trusting, sharing and standing together. Our artists can do whatever they want; they call the shots, that’s the way I work and run One Little Indian Records. People working at the label share their experience with the artists and we ultimately stand together.
Are you a record label or a brand? (you’re not allowed to answer ‘both’)
We are truly, 100% an independent record label, in every single way. We do almost everything in-house, including press, radio, marketing, digital, international and A&R, and have our own warehouse and digital aggregation service to stock and distribute our records and we have a Publishing arm we use to publish some of the artists signed to the label.
Is this what you want to do for the rest of your life?
What kind of deals, and indeed steals, will you have on your stall?
All sorts of vinyl deals – Bjork’s new ‘Bastards’ album, rare white labels, signed and limited editions, Totem Series booklets and lots of other interesting anomalies from OLI’s 25+ year history. Plus The Computers will be there in person selling their Misfits covers mini-album, on picture disk.
Which of your artists would you most like to see have a Christmas Number One and why?
We’ll leave that to the Cliff Richards’ of the world.